In fact, if it feels like we’ve returned to our grayscale roots, we have: Last year for example, the most popular car color in North America was white, reports Forbes, followed by black, gray and silver.Īnd yet in that same article, Forbes discusses how popular a color is doesn’t mean it’s necessarily the best value, noting how a yellow car bought new will have a higher resale value down the road - pun completetly intended - than your more everyday tones.Īs it turns out, during the recent recession, consumers were a bit shy of flashy things and tended to play it safe when and if they took the big step of buying a new car, and that trend has persisted over the years. It feels more like the Model T days, of which Henry Ford wrote in his autobiography: “Any customer can have a car painted any color that he wants so long as it is black” (more about that later). This came up in the Consumerist newsroom we call a conference call - everyone remembers that one car with the special paint color - Polynesian Green, Clover Green Pearl, Deep Maroon 347 - perhaps more than any other aspect of the beloved former ride.īut when you look around on the road and in your neighbors’ driveways, not everyone is driving in the technicolor lane. Paint is one of the most important design aspects parts of a car - the right paint job can mean the difference between luxury and sport utility, can turn Grandpa’s jalopy into a teen dream machine, and forever change a car from a vehicle you use to get around to a statement on free love and drugs. Cars are everywhere, and so are the colors they’re cruising around in, their own distinctive skins. Really what you’re seeing is Vanilla Shake, Tahitian Pearl and Torched Penny. You don’t know their names, but you see them everywhere: countless shades of reds, greens, blues, grays, tans, taupes, whites, off-whites, charcoals, blacks, gold and silver.
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